The company of American rapper Kanye West Yeezy plans to use foam from algae for the manufacture of the line of eco-friendly sneakers.
According to the musician, the company itself will grow algae on a hydroponic farm on a ranch in Wyoming, with an area of more than 1600 hectares. There are also planned to transfer Yeezy headquarters.
Kanye West says that the company is experimenting with alternative harmless dyes, since the natural color of foam from algae is not particularly attractive. Despite the noble intentions of rapper, a new product may not be so easy to gain consumer favor.
Presented at the Fast Company’s Innovation Festival Samples Samples are very similar to the former model Yeezy Foam Runner.
Despite the announcement, the rapper did not name the approximate date of release of the new line or the launch date of the hydroponic farm.
Recall that in the summer, Link introduced light shoes consisting
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